To help build the new name card of "World Heritage Quanzhou, Fashion Capital", the "Maritime Silk Road Beacon, Fashion Sets Sail – Trends Leading Electronic Music SHOW & PNJ New Collections Launch Conference" will be held on May 17, 2025. It is a series event of "2025 Quanzhou Fashion Week" and also a leading activity of "Shishi 519 China Tourism Day".
The event will promote the cross-border integration of sports trendy brand launch and dynamic electronic music festival, creating a fashion grand ceremony with both cultural tension and trendy charm, and empowering Shishi to forge a new fashion landmark of World Heritage Quanzhou.
The launch conference is located at the football field of Shishi Sports Park, under Gusaota Tower in Huahai Valley Scenic Area. As an extended activity of the "World Heritage + Fashion" integration benchmark of Quanzhou Fashion Week, focusing on the collision between trend and culture, the Trend to Future Electronic Music SHOW will use trends as the carrier, combine the intangible cultural heritage elements of Shishi Gusao Tower, and present the cutting-edge exploration of "Maritime Silk Road" theme in fashion.
Live photos (launch conference site)
Combined with Quanzhou's positioning as the "National Trend Capital", the stage design of this "Maritime Silk Road Beacon, Fashion Sets Sail – Trends Leading Electronic Music SHOW & PNJ New Collections Launching Conference" will take Gusao Tower as the visual background, creating a technological stage in the paradigm of "cultural genes + technological carriers". The green grass of the football field, superimposed with a lifting circular screen and a staggered matrix LED background,togather with Gusao Tower as the background element of the entire scene, forms a visual impact of old and new integration, strengthening the "Maritime Silk Road culture" symbol.
The stage design uses comprehensive lighting applications such as show-cutting light beams, etc., and the laser can achieve a 50-meter radius scan, echoing with the live-action lighting belt of the football field. The 12-meter circular LED screen in the main stage area is with lifting special effects, inspired by the interweaving of marine culture and future technology. With a three-dimensional circular structure as the core, the background multi-dimensional LED screen is equipped with a lighting system, realizing a sense of spatial extension through mechanical devices and light programming, echoing the positioning of Quanzhou Fashion Week as "technology empowers fashion".
Collision of industrial aesthetics and future elements
Topological reconstruction of intangible cultural heritage elements
Immersive reproduction of intangible cultural heritage rituals
The launch conference invites YUHUI ZOU, a Chinese designer/plate-making master of Louis Vuitton.
YUHUI ZOU is creative draping pattern maker of LV and also show designer with dual identities of creative draping pattern maker/show designer of LV.
In 2023, YUHUI ZOU was transferred by the brand to be a show designer while concurrently engaging in creative draping pattern making work. During her tenure as a show designer, she designed hundreds of show pieces for the brand's 24 early autumn, 24 autumn/winter Nicolas Ghesquiere 10th anniversary grand show, 25 early spring Barcelona resort grand show, 25 spring/summer, 25 autumn/winter and other grand shows. As a Chinese designer of Louis Vuitton, she not only brings a unique design perspective to the brand but also wins honor and respect for Chinese designers on the international fashion stage.
Live photos (YUHUI ZOU Zhou Yuhui)
The 2025 Trend to Future Electronic Music SHOW also brings together supermodels Chen Xuw ei and Zhong Ai, electronic music DJ-EVE & MC-Benjamin, the Sensory Band, and 40 models as the performance lineup. The director team takes a sense of the future and intangible cultural heritage elements as the core ideas for choreography, comprehensively using the characteristics of sound, light, electricity, and the performance lineup for ingenious arrangement, achieving a wonderful concerto of technology and creativity, and playing a brand-new movement of fashion in the collision between tradition and the future.
Live photos (multiple photos of the performing lineup)
The PNJ brand was founded in 1971 and belongs to the U.S.A BASEBALL ASSOCIATION, a formal organization with regulatory rights over baseball.
It consists of the (PLAYER LEAGUE) Players' League, (NATIONAL ASSOCIATION) National Association, and (JOURNALISM STUDIES) Journalism Research Center. Originating from baseball, PNJ adheres to baseball traditions and honors, promotes baseball culture, advocates a striving and upward life attitude, is engraved with the blood of confidence, fearlessness, and determination, stands at the forefront of the times, conveys a passionate life attitude to generations of young consumers, and continues to create baseball classic legends!
